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A 3D printed pop-up store for Dior

On Dubai’s Jumeirah beach stands a unique Dior installation composed of two circular modules crafted from natural materials, using an exceptional 3D printing system designed by WASP.

3D printed concept store by WASP for Dior
3D printed pop-up store by WASP for Dior in Dubai

Inside, creations celebrating the gentle life – notably from the Dioriviera women’s collection designed by Maria Grazia Chiuri – are revealed by turn in acidic hues.

Iconic bags, such as the Dior Book Tote and the Dior Caro, mingle with the latest additions to the Dior 2022 cruise line, such as the Lady Dior in the horizontal East-West format and the Lady Dior Wicker baskets.

Also on display are Dior Maison essentials including deckchairs, parasols, cushions and bottles adorned with toile de Jouy. The emblematic design also features on the lounge chairs facing this audacious showcase that carries the promise of a dreamy interlude.

The 3D printed walls

This hi-tech feat pushes the boundaries of savoir-faire for WASP which for the first time, like a digital tailor, has designed a habitable structure in proportions never seen before.

In a fascinating architectural interplay, the cannage motif, a key House code, is revealed on the walls of this ephemeral boutique, 3d printed by WASP.

3d printed wall for Dior - texture detail

Crane WASP collaborative 3D printing system

The innovative spaces  of the Dior pop-up store were crafted from natural materials, combining clay, sand and raw fibers.

Using an exceptional 3D printing system designed by WASP to create 3D printed eco-housing from natural materials: the collaborative printing system Crane WASP.

Crane WASP
the Infinite 3d Printer

Dior pop-up store construction site in Dubai with Crane WASP

Project: Dior concept store
Inauguration: 25 October 2021, open until 22 March 2022
Location: Nammos Beach, Jumeirah, Dubai

Credits: photos  © Mohamed Somji