3D printed store
3D printing is a perfect way to create installations designed with parametric shapes. This leads to a new concept to create sets and scenographies because it permits to build original decorative shapes. In this case La Máquina (by Noumena) printed a flagship store designed by External Reference in Dubai. An immersive space where digital blends with physical world.
An immersive fluid space
The sculptural walls transform the store in a geometric space, where the products (shoes) are perfectly included in the scenography and become a part of it. Everything is perfectly mixed for a complete experience. The sculptural walls are augmented with a layer of interactive 3D mapping that continously change the environment visuals and where customers can communicate and play.
Thanks to parametric design, the geometry flows following the curves of the walls. The installation was subdivided in pieces, printed and then assembled. This process is available thanks to additive manufacturing and its way to print simultaneously different parts.
3D printer for large scale
These walls are built with 3MT HDP, the 3D printer designed for massive prints. With the technology High Definition Pellet, you can print Pellet material fastly and precisely. Pellet granules are 10x cheaper than filaments and they reduce the printing time. In plus, you can print 24/7 thanks to the Continuous Feeding System.